TheMoosy
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CRM and marketing for retail chains

Customers, bonuses, mailings and analytics — in one place

TheMoosy connects your tills, your accounting system (1C, MoySklad or any other ERP), Telegram and Instagram: you see every customer, the loyalty programme runs itself, and AI shows where the chain is losing money.

See the demo Calculate the price

1C, MoySklad and any ERPTelegram Mini App for customersRussian, Uzbek, English

demo-market.themoosy.com
Chain overview in TheMoosy: revenue, active base, bonuses, anomalies

Works with what you already have

1CMoySkladAny ERP via APITelegramTelegram Mini AppInstagramMeta AdsGoogle AnalyticsYandex MapsGoogle MapsWeb PushAPI & webhooksExcel import1CMoySkladAny ERP via APITelegramTelegram Mini AppInstagramMeta AdsGoogle AnalyticsYandex MapsGoogle MapsWeb PushAPI & webhooksExcel import

10

modules — connect only the ones you need

1 min

to deploy your CRM on its own address

3

interface languages: Russian, Uzbek, English

24/7

uptime monitoring and daily backups

Why a chain needs it

Seven programs and ten chats — replaced by one system

Today

  • Customers are in the till, bonuses in the accounting system, conversations in personal Telegram chats
  • Manual mailings, with no idea who bought afterwards
  • Reports take a week, and churn is noticed when it is too late
  • Complaints get lost between stores and marketing

With TheMoosy

  • 360° customer profile: purchases, bonuses, requests, segment
  • Scenarios and mailings by segment — with a report on the purchases that followed
  • Live dashboards and RFM: who is leaving, where and why — every day
  • Requests on one board, AI sorts them and suggests a reply
Product

Everything marketing and retail need — already inside

These are real TheMoosy screens on demo data of a six-store chain. Scroll — the screens change.

  1. 01 Overview

    The morning starts with one screen

    Revenue, average receipt, active base, bonuses and anomalies — for the whole chain and for every store. The system writes the insight of the day itself.

    • Comparison with the previous period
    • Top stores by share
    • UZS and USD in one click
    demo-market.themoosy.com
    The morning starts with one screen

  2. 02 Customers 360°

    Every customer — with a history

    Purchases from the accounting system, bonuses, store visits, requests and segment in one profile. Duplicates are merged, phone numbers brought to one format.

    • Search by phone, name, card
    • Lifecycle statuses
    • Import from Excel and ERP
    demo-market.themoosy.com
    Every customer — with a history

  3. 03 RFM & churn

    See whom you are losing — before you lose them

    New, returning, at risk, lost — for every store, with a forecast. From any number straight to a segment and a mailing.

    • Churn by store
    • Forecast for the next period
    • A segment in one click
    demo-market.themoosy.com
    See whom you are losing — before you lose them

  4. 04 Loyalty

    A bonus programme that does its own maths

    Earning and redemption at the till through your ERP — 1C, MoySklad or another one, expiry, manual operations and reconciliation. Customers see their balance in the Telegram Mini App.

    • Bonus rate and rules
    • ERP exchange queue
    • Reconciliation without Excel
    demo-market.themoosy.com
    A bonus programme that does its own maths

  5. 05 Requests

    Not a single complaint gets lost

    Feedback from Telegram, Instagram and NPS lands on one board. AI detects the topic and tone and suggests a reply; the manager closes it on time.

    • Kanban and deadlines
    • AI classification
    • Report by store
    demo-market.themoosy.com
    Not a single complaint gets lost

  6. 06 Mailings & scenarios

    The right message — to the right segment

    Telegram and push by segment, with scheduling and auto-pause. After a mailing you see who opened it, who came and how much they bought.

    • Scenarios: birthday, “haven’t visited”
    • Test send
    • Purchase report
    demo-market.themoosy.com
    The right message — to the right segment

  7. 07 Analytics

    Numbers that tell you what to do

    Customers, campaigns, promotions, stores and loyalty — with periods and comparison. Anomalies are highlighted before they become a problem.

    • Period comparison
    • Anomalies and alerts
    • Export to Excel
    demo-market.themoosy.com
    Numbers that tell you what to do
10 modules

Every module solves a specific task of the chain

“Customer base” is always included. Other modules are switched on in your plan — the sections appear in the CRM at once, with no reinstall and no data loss.

Customer & CRM Always included

One customer base for the whole chain

The problem. Customers are scattered across tills, spreadsheets and personal chats. Nobody knows how many active customers the chain has and who is leaving.

demo-market.themoosy.com

What’s inside

  • 360° profile: purchases, bonuses, visits, requests
  • Duplicate merging and one phone number format
  • Segments on any conditions — recalculated automatically
  • Stores and regions with their KPIs
  • Roles and permissions down to every section, activity log
  • Chain overview every morning

What the chain gets

  • Any customer’s history in seconds
  • One version of the truth for every store
  • You see who changed what

Sections in the CRM

OverviewCustomersCustomer profileSegmentsStoresStore analyticsRoles & accessActivity logIntegrations

1 of 10 · free in every plan

Show me in a demo
Loyalty Added to your plan

Bonuses that bring customers back

The problem. Plastic cards get lost, bonuses are counted blindly in the accounting system, and customers don’t know their balance — so they don’t come back.

demo-market.themoosy.com

What’s inside

  • Bonus accounts and earning rules
  • Bonus expiry by date
  • Manual operations — with a reason and a log
  • Exchange queue and reconciliation with your ERP
  • Telegram Mini App: QR card, balance, history, stores
  • Loyalty analytics by store

What the chain gets

  • The card is always at hand — a QR in Telegram
  • Bonus discrepancies show up at once, with the reason
  • A bonus becomes a reason to come back

Sections in the CRM

LoyaltyBonus accountsManual operationsExpiryOperations logExchange queueReconciliationBot & mini app

2 of 10 · switched on in a minute

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Campaigns Added to your plan

All of the chain’s marketing in one plan

The problem. Promotions and mailings are planned in chats and spreadsheets: they overlap, get forgotten, and nobody knows which one actually drove sales.

demo-market.themoosy.com

What’s inside

  • Marketing campaigns: goal, channels, budget
  • Scenarios: birthday, “haven’t visited for a while”, after the first purchase
  • One marketing calendar for the chain
  • Launch for customer base segments

What the chain gets

  • The marketing plan on one screen
  • Scenarios run by themselves, 24/7
  • You see what is running and what works

Sections in the CRM

CampaignsScenariosCalendar

3 of 10 · switched on in a minute

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Communications Added to your plan

Not a single complaint gets lost

The problem. Complaints arrive in Telegram, Instagram and at the till — and get lost. Mailings go to everyone, with no report on the result.

demo-market.themoosy.com

What’s inside

  • Requests from Telegram, Instagram and NPS on one board
  • Kanban, owners and deadlines
  • Telegram mailings by segment: schedule, auto-pause, retry
  • Website push notifications
  • NPS surveys after a purchase
  • Request analytics by store and topic

What the chain gets

  • Every request is closed on time
  • Messages reach the people who need them
  • You see the service quality of every store

Sections in the CRM

RequestsRequest analyticsMailingsPush notificationsNPS surveys

4 of 10 · switched on in a minute

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Trade Marketing Added to your plan

Discounts that pay off

The problem. Discounts and promo codes are handed out, but nobody checks whether they paid off or in which stores they worked.

demo-market.themoosy.com

What’s inside

  • Promotions with conditions, dates and stores
  • Promo codes and their redemption
  • Promotion analytics by store and period

What the chain gets

  • You see which promotion brought revenue
  • Loss-making discounts stand out at once
  • Every store follows the same rules

Sections in the CRM

PromotionsPromotion analytics

5 of 10 · switched on in a minute

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Digital Marketing Added to your plan

Ads and posts tied to sales

The problem. Meta ads and channel posts live separately from sales: the budget is spent, but the link to purchases is invisible.

demo-market.themoosy.com

What’s inside

  • Scheduled posts to Telegram channels and Instagram
  • Meta ads: campaigns and spend
  • End-to-end analytics: from an ad or mailing to a purchase
  • Reports by channel and period

What the chain gets

  • You see how many sales each channel brought
  • Posts go out on time, with no manual work
  • Budget goes where it works

Sections in the CRM

ContentEnd-to-end analytics

6 of 10 · switched on in a minute

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Brand & Content Added to your plan

A content plan and a website without a developer

The problem. The content plan lives in the SMM manager’s head, a developer updates the website, and post templates are made from scratch every time.

demo-market.themoosy.com

What’s inside

  • Content overview and publishing calendar
  • Post and message templates
  • Website pages and blog
  • Media library and website tools

What the chain gets

  • The whole team sees the content plan
  • The website is updated in minutes
  • One brand style across all channels

Sections in the CRM

OverviewContent calendarTemplatesPagesBlogMediaTools

7 of 10 · switched on in a minute

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Marketing Ops In development

Team tasks and approvals — not in chats

The problem. Marketing tasks get lost in chats: who approved the layout, when is the launch, what is on fire.

Module in development

It will appear in the CRM automatically with an update — nothing to reinstall. We’ll tell you the timeline and show the prototype at the meeting.

What’s inside

  • Team tasks and assignments
  • Approval of layouts and launches
  • Campaign processes and checklists

What the chain gets

  • Deadlines and owners are visible to everyone
  • Approvals happen in the system, not in chats

8 of 10 · coming to plans soon

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Marketing Finance In development

Budget plan and actuals in one system

The problem. The marketing budget lives in Excel: plan and actuals diverge, payments to contractors get lost.

Module in development

It will appear in the CRM automatically with an update — nothing to reinstall. We’ll tell you the timeline and show the prototype at the meeting.

What’s inside

  • Plan and budget by area
  • Expenses, income and payments
  • Contractor agreements
  • Control and a plan-vs-actual report

What the chain gets

  • You see where every sum went
  • Overspending shows up before the month ends

9 of 10 · coming to plans soon

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Analytics & AI Added to your plan

See churn before customers are gone

The problem. Churn is noticed half a year later, and reports are put together by hand — when it is already too late to act.

demo-market.themoosy.com

What’s inside

  • RFM: new, at risk, lost — for every store
  • Customer base analytics and trends
  • Personalisation: whom to win back and with what offer
  • Anomalies: spikes in returns, odd bonus write-offs
  • AI insights from reviews and NPS
  • Website analytics

What the chain gets

  • Risks arrive as a notification, not a month later
  • Every number leads to an action: segment → mailing
  • Data-driven decisions without an in-house analyst

Sections in the CRM

RFM & insightsCustomer analyticsPersonalisationAnomaliesWebsite analytics

10 of 10 · switched on in a minute

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Loyalty

The customer shows a QR — bonuses are credited in a second

The bonus card lives in Telegram. The cashier scans the QR with an ordinary scanner, the receipt comes from your accounting system, bonuses are credited by the rules set in the CRM — and the customer gets a message right away.

A cashier scans the TheMoosy QR card on the customer’s phone

QR card scanned

Aziz · 4780 0123 4567 8

ERP receipt

0 UZS

Credited

+0

  1. 1 QR scan

  2. 2 ERP receipt

  3. 3 Bonuses

  4. 4 Message

TheMoosy mini app in Telegram: QR card and bonus balance

TheMoosy

now

You received +6,250 bonuses for your purchase at the Chilanzar store. Thank you, Aziz!

A real mini app screen

  • No new till

    Works with your accounting system: 1C, MoySklad or any ERP via API.

  • A card in Telegram

    Nothing to download: QR, balance, purchase history and the nearest store.

  • Reconciliation with your system

    Every credit and redemption is logged, discrepancies show up at once — with the reason.

  • Your brand

    Your chain’s logo, name and colours in the mini app and messages.

AI inside

AI reads the numbers and reviews for you — and tells you what to do

Not a chatbot for the sake of it, but hints in the right place: on the overview, in requests, in segments and NPS.

TheMoosy AI assistant

Insight of the day

“Revenue up 56% thanks to the number of receipts, the average receipt is falling.” Every morning — no analyst needed.

Request topics and tone

A complaint, a question or a thank-you; what exactly it is about and how urgent it is.

Draft reply

A polite reply in the customer’s language — the manager edits and sends it.

Anomalies

A store dipped, bonuses are written off oddly, churn grew — an alert before the report.

Segment portrait

Who these people are, what they buy and what to offer them.

NPS insights

What people praise and what they criticise — grouped and counted.

Pricing

Pay for stores and modules — nothing extra

The subscription follows a transparent formula: number of stores, size of the customer base and the modules you connect. Every number in the bill comes with its calculation.

Get a quote in 1 day How the price is calculated

Customer base

always included

Loyalty

Loyalty

Campaigns

Campaigns

Communications

Communications

In-store promotions

Trade Marketing

Digital

Digital Marketing

Content & website

Brand & Content

Marketing operations

soon

Marketing budget

soon

Analytics & AI

Analytics & AI
Launch

From the first meeting to a working CRM — in days, not months

No servers and no long implementation on your side. The CRM is created automatically; we connect data and integrations together with you.

  1. 01 Day 1

    Demo and quote

    We show the system on demo data of a chain and calculate the price for your stores and modules.

  2. 02 1 minute

    Your own CRM on your address

    A dedicated CRM: its own database, server and certificate. Under your logo.

  3. 03 from a few days

    Data and integrations

    We load customers and purchases and connect your accounting system, Telegram and Instagram.

  4. 04 first months

    Team and growth

    We train your staff, switch on scenarios and review the numbers together.

01 Demo and quote

Stores in the chain1
  • Customer base
  • Loyalty
  • Communications
  • Analytics & AI
The quote is ready — we send it within 1 day

02 Your CRM in a minute

00:00
admin.themoosy.com · creating a CRM
  • CRM folder and secrets
  • Database and Redis
  • Database structure
  • Migrations
  • Server and interface start
  • First administrator
  • Plan modules
  • Address and HTTPS certificate
Waiting market.themoosy.com
Dedicated database and servicesHTTPS certificateDaily backupsYour logo

03 Data and integrations

TheMoosy

1C

purchases & bonuses

MoySklad

sales

Any ERP

via API

Telegram

bot & mini app

Instagram

direct & posts

Excel

base import

Purchases and bonuses come from your accounting system — 1C, MoySklad or any other ERP via API. We load customers from Excel, merge duplicates and bring phone numbers to one format.

  • Customers0%
  • Purchases0%
  • Bonus accounts0%
  • Stores0%

04 Team and growth

Repeat purchases

  • Roles and access for the team
  • Staff training
  • Scenarios and mailings switched on
  • Reviewing the numbers with us

Customer data protected from day one

Every chain works in its own isolated CRM — on a separate database, with backups and uptime monitoring.

A dedicated CRM for every company

A separate database, files and services. Customer data is never mixed.

Two-factor sign-in

Roles and permissions down to every section, a log of all staff actions.

Daily backups

Database backups and an uptime check every minute.

Updates without downtime

A database backup before every update and an automatic rollback on failure.

FAQ

The essentials, briefly

Didn’t find the answer? Write in the chat at the bottom right — we reply during business hours.

How much does TheMoosy cost?

The price depends on the number of stores and the modules you connect; the size of the customer base is taken into account. The basic “Customer base” module is always included. We send an exact quote for your chain within one day.

Do we need to change our tills or accounting system?

No. TheMoosy connects to 1C, MoySklad or any other ERP via API and picks up purchases and bonuses. Cashiers work as before; the customer shows a phone number or a QR from Telegram.

How fast can we start?

Your CRM is deployed in a minute. Loading data and connecting the accounting system usually takes from a few days to two weeks, depending on the volume and the system itself.

Where is the data stored?

Every company has its own isolated CRM. Hosting and personal data storage requirements are agreed during onboarding.

Can we use our own logo?

Yes. The CRM and the customer mini app work under your brand: logo, name and address.

Which languages does the system support?

The interface is in Russian, Uzbek and English. Mailings and the mini app use the customer’s language.

We’ll show TheMoosy on data similar to yours

Leave your contacts — we’ll get back to you within a business day, run a demo and send a price quote for your chain.

  • A 30-minute demo online or at your office
  • Subscription quote with the formula
  • A trial CRM on your data

How many stores

By sending the request, you agree that we will contact you at this number.